George Branford Personal Training
My Experience of Being a Personal Trainer

My Experience of Being a Personal Trainer

Firstly, the word ‘personal’ in personal training is very important to me – I’m a people person that enjoys learning to understand different characters, working to form a connection with people to get the best out of them.

Whenever I start training somebody new I place heavy focus on building their trust while interacting with them to better understand their needs. Because of this I now consider many of the ‘clients’ I train on a weekly basis as good friends because of the rapport we’ve built.

I’m a people person that enjoys learning to understand different characters, working to form a connection with people to get the best out of them.

If you’re thinking of becoming a personal trainer then I wouldn’t pursue it just because you spend a lot of time in the gym yourself, enjoy training, keeping lean or uploading photos of the food you’ve prepared.

The reality of being a full-time trainer is you won’t be doing a great deal of that! To excel as a personal trainer and have a thriving business you have to sacrifice a lot – like your own training and meal preparations to focus on the needs of your clients and dedicate your time to them.

However I do think it’s important to set an example for your clients. If they continuously see evidence of you practising what you preach they’re more likely to trust your judgement and follow your advice.

As with many other lines of work, being a personal trainer requires a lot of patience and discipline. I’m a super ambitious person however I’ve quickly realised that everything takes time and you can’t just achieve your goals overnight.

My number one aim though is always to do the best for my current client base, it’s easy to get caught up putting too much energy into finding new clients when your main focus should always be serving the ones you already have.

Building up a loyal client base can be slow in the beginning,  this is were having good discipline comes in. Realistically I can’t expect to wake up super motivated every day, especially when things aren’t going great. However you have to have the discipline to keep going, doing the right things and putting hard work in – As a result of this, I’m proud of the success I’ve had this year.

Good knowledge of the body and different training methods is obviously vital. Educate yourself as much as possible, whether that’s via courses, seminars, podcasts, etc. However be aware that fancy training programmes and biomechanics can be of interest to some clients but I’ve realised that the majority just want to get moving and feel better about themselves so it’s pivotal you take the time to get to know your client first and find out what they really want from you.

It’s also important to spend some time focussing on your yourself and developing your business, never let the opinion of others worry your or effect your vision. It doesn’t take long to learn that there’s a lot of big egos in the fitness industry and everyone’s got an opinion of what you should or shouldn’t be doing.

Stick to what you believe in and focus on your own journey – being afraid to make mistakes or worrying too much what other people think will only hold you back.

Making the most of social media is key, it’s a fantastic platform that I’ve used to build up my business over the past couple of years. If you’re not already, use Instagram and Facebook to build a profile of yourself as a trainer. The only cost to leveraging social media is your time and you have full control over what you put out; I personally always try to keep my social media profiles professional, honest and purposeful.

This is just a small insight into my thoughts around being a personal trainer – I’m still very much in the early stages of my career and am looking forward to experiencing much more, improving and growing my business.

If you want to know anything else, feel free to ask me any questions – it’s best to shoot my an email or catch me over on Instagram.

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